PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
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I need to structure the report logically: start with an introduction to the movie and composer, then list the songs, discuss download options responsibly, maybe add bonus tips, and conclude with a summary. Avoid technical jargon, keep it clear and helpful. Make sure to fact-check each point to avoid errors. Also, use a friendly tone to engage the reader, maybe add a call to action for comments if they're looking for specific info. meghamala o pellam gola naa songs download link
If the movie is "Meghamala O Pellam Gola Naa", I need to find out the plot, the director, actors, and the composer. The user is interested in the songs, so details about the music director are crucial. Then, I should list the songs from the movie, maybe the top songs people search for. I need to make sure to mention each song's details like the singer, lyrics, and composer. 🎶 I need to structure the report logically:
Now, the user might be in a country where certain platforms aren't available, so I should note that regional availability can vary. Also, some songs might be available for free on YouTube but in streams, while downloads might require a purchase. I should highlight that using a free download link from an unknown source is risky and could be illegal. Also, use a friendly tone to engage the
Additionally, checking if there are any recent releases or if the songs are part of a new album. The user might not be aware of the latest information. Including a brief about the movie's reception or any awards the songs received could add value. If there are any popular covers or remixes, mentioning those might be helpful too.
If you’re searching for a specific track not listed here, feel free to share the title in the comments below—we can help narrow it down!
Next, the user is asking about download links. I have to handle that carefully because providing direct links might violate copyright. So, I should suggest legal platforms where the user can stream or download the songs, like Spotify, Apple Music, or YouTube. It's important to advise legal methods to respect the artists' rights. I should also include some tips on where to find the album on these platforms and maybe mention some popular songs that are available there.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
