PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The last minutes are different. They speak quietly, as though secrets could be preserved through hushed vowels. They name a place—an abandoned dock with a half-rotted billboard—and a time: 08.11. No year. Anya’s breath catches. The recording clicks and the tape ends, leaving an ocean of what-ifs and an ache shaped like a question.
In the weeks that follow, the cassette becomes a map written in absence. Anya visits the dock on 08.11—or the closest approximation she can find—and listens for footprints in the mud and for the ghostly cadence of those earlier conversations. She finds graffiti that wasn’t there before, a stitched-together pamphlet tucked beneath a loose plank, the faint impression of a name carved into the billboard’s rotten frame. Each discovery answers nothing and everything at once. Virginz Info Amateurz Mylola Anya Nastya 08.11
What the tape teaches her is not the satisfaction of closure but the nourishing discomfort of not-knowing. It insists that rebellion and tenderness can live in the same breath, that plans shaped with joy and care are never immune to contradiction. Most of all, it hands Anya a responsibility she never asked for: to keep listening, to record, to pass on fragments that might otherwise dissolve. The last minutes are different
The city keeps changing, as cities do. But the voices—recorded, passed along, reshaped—linger like phosphorescence: small, persistent lights that show up best when everything else goes dark. No year
On a cold morning months later, she makes her own tape: a careful, trembling archive of small actions and strange joys, a list of places where people once planted seeds of reckoning. On the label she writes, in a looping hand that is only partly practiced, the names she’s gathered: Mylola, Anya, Nastya. She adds the date—08.11—because some knots are meant to be retied, not cut. Then she slides the cassette into a box of flyers and scarves, tucks it beneath a stack of postcards, and leaves it for someone else to find.
Mylola’s voice was honey and grit; she loved catalogues and lists, as if arranging the world would make it sensible. Nastya was all edges and exclamation points, a hand grenade of ideas that always landed somewhere useful. Anya—whoever she had been before this cassette—spoke softer, a translator between ruin and hope. Together they stitched an atlas of small resistances: where the city’s streetlights failed on purpose, which murals bled secrets if you traced them backwards, the safe places to disappear for an hour.
Outside, the rain starts for real. Inside, Anya rewinds, listens again, searching not for clear answers but for the edges of meaning. Who recorded this? Who were Mylola and Nastya beyond the echo of their voices? Was the meeting kept, or did it dissolve into the night like cigarette smoke? The date becomes a lodestone; she pins it to the calendar, turning 08.11 into an orbit she can’t resist.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
